🔮💎 Is Luxury Washing The Pandemic Away? #68

David Klingbeil -

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

January was a tough year but we made it...

... February comes from the Roman festival of purification called Februa, during which people were ritually washed.

Hopefully, some of the disruption that 2020 and 2021 brought to our lives will start to be washed away as we get closer to some form of normalcy.

Meanwhile, the luxury industry is booming:

  • The luxury industry is getting back on track, with LVMH announcing record-breaking results for 2021.
  • Snap is taking augmented reality to woo the luxury shoppers with new shopping-enabled lenses.
  • The world of luxury is moving beyond tangible goods. More and more brands are understanding the importance of the Metaverse, despite LVMH CEO Bernard Arnault being skeptical
  • Luxury brands are unveiling an array of campaigns and new products to celebrate the Chinese New Year of the tiger.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺  Marketing and Advertising

💡 Products & Trends

🛍️  Experience & Retail
⛓️ Web3 & The Metaverse
🌲 Sustainability & Purpose
💼 Business & Finance
✌🏼 Misc

Long form content (>1min)

Boucheron - Histoire de Style - New Maharajahs - High Jewelry 2022 | Boucheron ( 7m30 )

Guerlain - GUERLAIN | Violette x Loic Prigent: Rouge G Legendary Reds ( 1m57 )

Vacheron Constantin - Vacheron Constantin - Les Cabinotiers - La Musique du Temps ( 1m03 )

Christian Dior - The Greek Bar Jacket: The making of a Dior Cruise collection ( 1h08 )

Short form content (<1min)

Balmain - YEAR OF THE TIGER ( 29s )

Victoria's Secret - Year of the Tiger | Victoria's Secret ( 57s )

Hermès - Hermès | H24 ( 30s )

Guerlain - GUERLAIN | Rouge G: Legendary Reds - 1830 Rouge du Tigre ( 33s )

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Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

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