🔮💎 Why Bain says that Luxury is BACK? #63

David Klingbeil -

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

What a year it has been!

A few more weeks to go before the end of 2021, and what a year it has been! From epic branding campaigns to the first steps of luxury brands in the Metaverse, 2021 was an incredible time to live in.

A lot of things happened for Luxury, Fashion and beauty brands. Hopes and dreams were challenged in the the last 20 months but 2021 is the year where luxury brands are BACK (see Bain & Co study).

There was a lot of hype around the Web3 and blockchain technologies this year. I was to imagine that the Web3 would become such an opportunity for the luxury industry when I wrote this article about Bitcoin & Luxury in Jan 2018. This trend is now on every luxury marketer's mind (check my special report on Luxury & The Web3 for a deep dive).

It is only a few weeks before the end of 2021, but things are starting to pick up speed. It's time to wrap up the year with an amazing year！

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

🛍️  Experience & Retail
⛓️ Web3 & The Metaverse (New)
🌲 Sustainability & Purpose
💼 Business & Finance
📺  Marketing and Advertising
✌🏼 Misc

Long form content (>1min)

The Business of Fashion - Welcome to the Metaverse ( 2m41 )

Rolls-Royce Motor Cars - Embrace the Night | Black Badge Ghost ( 1m10 )

Guerlain - Women For Bees: Training the Beekeepers ( 2m07 )

Short form content (<1min)

CHANEL - A VERY CHANEL HOLIDAY ( 30s )

Jaeger-LeCoultre - Valley Of Wonder - The Art of Design ( 15s )

RIMOWA Holiday | The Gift of Aluminium Grooves ( 15s )

The World of Effervescence - End of Year Film - Moët & Chandon ( 38s )

On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.

Check the full list of Special Reports.

Here are the latest special reports:

Have you considered going premium?

If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3

Subscribe now

Luxury is as much about business as it is about creativity. Staying inspired is key. Here’s a selection of what keeps me inspired:

A post shared by han cao (@hanwriting)

A post shared by Araqs (@parisianamour)

A post shared by Betina R. Goldstein (@betina_goldstein)

A post shared by michelgaubert™ (@michelgaubert)

A post shared by CB Hoyo (@cbhoyo)

A post shared by Ramzy Masri (@space.ram)

If you’ve enjoyed What The Luxe, share it with a friend. If you’ve hated it, share it with an enemy.

Never miss What The Luxe!
To make sure that you always get your issue of What The Luxe, drag this message into your primary tab. #proTip