🔮💎 Why Bain says that Luxury is BACK? #63

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

What a year it has been!

A few more weeks to go before the end of 2021, and what a year it has been! From epic branding campaigns to the first steps of luxury brands in the Metaverse, 2021 was an incredible time to live in.

A lot of things happened for Luxury, Fashion and beauty brands. Hopes and dreams were challenged in the the last 20 months but 2021 is the year where luxury brands are BACK (see Bain & Co study).

There was a lot of hype around the Web3 and blockchain technologies this year. I was to imagine that the Web3 would become such an opportunity for the luxury industry when I wrote this article about Bitcoin & Luxury in Jan 2018. This trend is now on every luxury marketer's mind (check my special report on Luxury & The Web3 for a deep dive).

It is only a few weeks before the end of 2021, but things are starting to pick up speed. It's time to wrap up the year with an amazing year！

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

Altagamma and Bain annual study shows that the luxury market is BACK
The typical luxury watch buyer is getting younger
You'll be able to dress your kids in Off-White soon
Beauty brands unveil their advent calendars
Mary-Kate and Ashley Olsen create their own fragrance

🛍️ Experience & Retail

Louis Vuitton to host two major shows in Shanghai and Miami
Benefit partners with Uber Eats for beauty gift delivery
AI beauty tech goes after male consumers

⛓️ Web3 & The Metaverse (New)

Discover the discontinued Patek Philippe watch that was turned into an NFT
Charlotte Tilbury brings holiday experience to the Metaverse
Why Luxury should be Looking at NFTs, Gaming and the Metaverse

🌲 Sustainability & Purpose

Balmain unveils The Together Project
Ferragamo launches 300-piece upcycled collection Icon-Up
The sustainable practices of UK Fashion brands

💼 Business & Finance

Tapestry Group (Coach) increases prices at most of its brands
The reasons behind the optimism of the American beauty market
Will Richemont buy online retailer Farfetch?

📺 Marketing and Advertising

Gucci names a Squid Game actor as global brand ambassador
When consumers turn to TikTok for their holiday shopping
Balenciaga unveils 'Hacker Project' in 74 spaces worldwide

✌🏼 Misc

A $9,000 iPhone customized with a tooth of an 80 million-year-old Tyrannosaurus Rex.
Lady Gaga Promoted ‘House of Gucci’ Looking Like Donatella Versace
Diesel revails its second doggie capsule collection