Data and insight can teach you how to fly higher than the competition. Here’s why: data tells you what works and what doesn’t; data is constantly updated; and - if handled properly - it allows you to constantly tweak your efforts. For example, ...

The ocean of data is filled with invaluable treasures Data is a crucial asset, but only if you know how to use it. Like a fine wine, data can age and gain value over time. That’s why I keep on digging new insights from the “Data-Ocean”.

Data is plentiful but insight is scarce In today’s world, data in plentiful. Data is everywhere! Millions of data points are generated by your consumers everyday. If you want to get a jump on your competition, then you need to start thinking about how you can use this data to your advantage....

A year ago, luxury was under siege. The world almost stopped spinning but still, every day during the pandemic, brands sent messages to their customers. They've kept showing up. In this report, I’ve put together 100 of the top campaigns launched by luxury, beauty and fashion brands over ...

have you heard about all the hype around live-streaming? It's everywhere. Live streaming is now possible on the largest platforms like YouTube, Instagram and Twitch. There's no doubt that broadcast video will be a central part of how we interact with technology in the next 10 years...

Have you heard about Bitcoin, a cryptocurrency whose market cap is around one trillion dollar? What about Ethereum, a blockchain-based platform that powers thousands of smart contracts and ICOs? The hype around the blockchain has been huge... Well, what if I told you that...

When it comes to influencing and impressing consumers in the 21st century, there is a lot more that luxury marketers can do than just investing in traditional advertising. Podcasts are a great example of how companies can use storytelling and emerging technology to improve their digital presence...

Did you know that Luxury and Beauty brands have posted more than 13k videos on YouTube in the last years? It’s a considerable amount of content. It would be almost impossible for a human being to keep track of everything that is happening in this space...