🔮💎 When luxury is not taking itself too seriously #74

Welcome back to What The Luxe, a newsletter packed with
insights & intelligence for luxury, beauty & lifestyle marketers
—written by me, David Klingbeil

Cute dogs, cool drones and the metaverse

Luxury is a grown-up's industry. One that takes itself seriously, treats its consumers and employees with respect, while building recognizable brands and formidable businesses.

But things are getting lighter and brighter. This summer is all about fun and frivolity. It feels good to let off steam some times and try new things.

For luxury, it means the following things are happening:

Gucci has released the most adorable campaign ever launched by a luxury brands for its new luxury pet collection (featuring the cutest fur babies)
IWC is conquering the skies with an impressive drone show in Seoul
Jacquemus is partnering with Nike for one of the most anticipated collab of the year

Meanwhile, luxury brands are also keeping their eyes on the future with more web3 projects being launched every day. Lacoste, Bentley, Gucci, ... and I'm only naming a few!

Seriously, reply to this email and I'll share 30 or 50 web3 examples from luxury brands with you.

It's a reminder that even when things seem light, we're still trying to make them better — and using tech as one of our tools.

I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

💡 Products & Trends

Jacquemus teases Nike collab in whimsical off-calendar show
Body glitter is the hottest beauty trend this summer, finds Cult Beauty
Gucci and Harry Styles Just Dropped a Groovy 1970s-Inspired Collection
Color Cosmetics Consumers Return to Pre-Pandemic Makeup Routines
Brands are split on metaverse opportunities, but united on TikTok

🛍️ Experience & Retail

Vogue and Snapchat partner on AR exhibition
Mr Porter expands luxury watch category
Amazon and Cartier join forces to fight against counterfeit goods

⛓️ Web3 & The Metaverse

Gucci launches Gucci Vault Art Space
In Meta's new store Avatars can be dressed in Balenciaga, Prada and Thom Browne
Lacoste Launch New NFT “Undw3” Giving Holders Co-Designing Rights
Bentley Motors to launch sustainable and exclusive NFT
Fashion NFTs Are Dressing Up The Metaverse

🌲 Sustainability & Purpose

Farfetch unveils second conscious luxury trends report
Fashion brands make up 25% of ‘greenwashing’ complaints
Beiersdorf has created a 100% circular bottle

💼 Business & Finance

Louis Vuitton in Top 10 of Europe's most valuable brands
Kering's chief client & digital officer on digital innovation strategy
Personal luxury goods market to reach 360-380 billion euros by 2025

✌🏼 Misc

Gucci launches new luxury pet collection
Berluti and Tectona Team Up for a Luxe Beach Chair
A pre-owned Hermès bag sold for a whopping $158,000 on the Vestiaire Collective platform.