🔮💎 Luxury metaverse is underwhelming (but there's hope) #75

David Klingbeil -

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I was asked by my friends at Hub Institute and Sia Partners to write the foreword for their latest White Paper on Luxury, Web3 and the Metaverse.

Ah, the metaverse. First imagined by Neil Stephenson in 1992 and now supposedly as close to fruition as it's ever been...

Let's be honest, the metaverse has been pretty underwhelming so far. Particularly for luxury brands...

With its simple graphics and the shallowness of its experiences, one would need quite a lot of imagination to envision how there could be such a thing as luxury in the metaverse.

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However, I was confident they were on to something and that this is worth the try. It is more important to ask ourselves how can we use this imaginative space to build upon our existing experiences and create a new set of expectations for the future.

This is what this White Paper is about! I can assure you that its will be entertaining, informative and will for sure make you think... What the Luxe?!

Click on the following link to download it for free and let me know what you think.

Download the White Paper

Cheers,

David Klingbeil

PS: feel free to hit reply to leave a comment, I read and answer every message

📺  Marketing and Advertising
⛓️ Web3 & The Metaverse
🛍️  Experience & Retail
🌲 Sustainability & Purpose
💼 Business & Finance
✌🏼 Misc

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