🔮💎 What The Luxe #90
Happy new year!
Dear all,
What a fascinating time to be in luxury! 2023 was an pivotal year for the luxury industry and 2024 is already starting strong.
I'm sure the next 12 months will be full of surprises (wink Jacquemus), controversies (wink Guerlain Quantum) and news that will make you think What The Luxe?! (wink Hermes' $126 enveloppe).
You can count on me to be by your side and take a close look at all of it.
Kickstart 2024 by listening to this podcast
Ashley from Tech Powered Luxury has invited me to talk about data and storytelling for luxury brands.
Listen to the full episode here, in order to start the year the right way:
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
💡 Products & Trends
- Louis Vuitton launches ‘LV Remix Collection’ – a revival of the two monogram styles
- Why fashion brands are inching into the gaming arena
- Sézane and Pangea create a highly poetic capsule, like an ode to freedom
- Estée Lauder announces collaboration with Messika
- IWC Just Dropped a Limited-Edition Portugieser to Celebrate Chinese New Year
🛍️ Experience & Retail
- Luxury brands and online platforms: A challenging fit after Farfetch's decline
- BA&SH to deploy its second-hand service in Europe
- Amazon turns to AI to help customers find clothes that fit when shopping online
Business & Finance
- Shiseido launches LIFT Venture Fund
- Frederic Arnault becomes CEO of LVMH Watches
- The new tech-led jobs transforming the fashion industry
📺 Marketing and Advertising
- Guerlain caught in controversy over using the term "quantum" to promote a cream
- Are community-based concept stores the future of fashion retail?
- Laneige recruits Sydney Sweeney as first-ever global ambassador
✌🏼 Misc
- Hermès Made a $126 Envelope. The Internet Was Not Amused.
- Diana Ross is the Unexpected Muse of Saint Laurent's Spring 2024 Campaign
- Dior and Michelin-Starred Chef Anne-Sophie Pic Team up on the Masion’s First Restaurant in Japan
Long form content (>1min)
Jaeger-LeCoultre - In The Making: Design | Jaeger-LeCoultre ( 2m58 )
Christian Dior - Explore Elina Chauvet's powerful and engaged work at La Galerie Dior ( 1m39 )
Rolls-Royce Motor Cars - 2023 | Another Extraordinary Year for Rolls-Royce ( 2m25 )
Short form content (<1min)
CHANEL - N°1 DE CHANEL. Beauty ahead of time. — CHANEL Skincare ( 30s )
ROLEX - Celebrating Rolex Watchmaking in 2023 ( 31s )
BOSS - In the Year of the Dragon, Be Your Own BOSS ( 30s )
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
Have you considered going premium?
If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
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