AI companies suck at Marketing...
... while Luxury Brands are the best at creating legendary branding.
Could there be an opportunity here?
What if OpenAI, Anthropic or even Mistral learned a few pages of the luxury marketing playbook?
That's one of the fascinating topics we've discussed with Anji Ismail in the latest episode of his podcast The AI Drop.
If AI companies really want to connect with their audiences, they will need to learn how to do proper Marketing.
Positioning, branding and naming might sound like useless tasks to the average AI engineers at the moment. But they will become key success factors in the future.
Capturing a unique place in the hearts and minds of your target audience sets you apart from your competitors and guarantees long term success.
Watch the full episode for exclusive insights into AI.
I hope this newsletter will inspire you, surprise you and make you think… What the Luxe?!
Cheers,
PS: feel free to hit reply to leave a comment, I read and answer every message
On top of the regular What The Luxe, I share deep-dives on hot topics in the luxury industry with the Premium subscribers.
Check the full list of Special Reports.
Here are the latest special reports:
- 01 - Luxury & Purpose
- 02 - Luxury & Holidays / Gifting
- 03 - Luxury & Craftsmanship
- 04 - Luxury Private Labels
- 05 - What is luxury?
- 06 - Luxury & Data
- 07 - Luxury & Augmented Reality (AR)
- 08 - 8 Luxury Trends for 2021
- 09 - The State of Luxury Videos
- 10 - Luxury & Podcasts
- 11 - Luxury, Crypto & Blockchain
- 12 - Luxury & Live video
- 13 - Learnings from 100 luxury pandemic campaigns
- 14 - Data & insights guide (part 1)
- 15 - Data & insights guide (part 2)
- 16 - Data & insights guide (part 3)
- 17 - Luxury & Nostalgia
- 18 - Luxury & The Web3
- 19 - Luxury & Storytelling (Long Form Videos)
Have you considered going premium?
If yes, subscribe now to What The Luxe Premium and gain access to the full experience and to support our work <3
If you’ve enjoyed What The Luxe, share it with a friend. If you’ve hated it, share it with an enemy.
Never miss What The Luxe!
To make sure that you always get your issue of What The Luxe, drag this message into your primary tab. #proTip