AR allows consumers to experiment brands on their terms and from the comfort of their own home. With the emergence of lockdowns around the world, this is something more and more consumers want to experiment. This is why we've seen ...

Ok, I know, I know, Data might not be as sexy as I make it sound like... However, if you use it in the right way, Data can help you build limitless brands, reach countless consumers and - ultimately - ignite the desire to buy...

In order to understand the current situation of the luxury market and even predict its future, it is important to understand the history of this industry. In this special report, I wanted to explore the meaning of luxury with you and try to land on a definition for luxury...

In this report, I’ll share one of the most interesting trends happening in luxury: the birth of luxury private label brands. From Mr Porter to Sephora, Matchesfashion or Amazon, an increasing number of retailers and e-retailers are launching brands that enter in direct ...

Uncovering the soul of luxury goods… The word ‘craftsmanship’ is often synonymous with luxury, and exceptional know-how is a prerequisite for luxury goods. It is the soul of luxury products. It is what makes them so unique and desirable...

AT LAST! IT’S TIME! Luxury brands are being creative all along the year. But there’s a specific time each year when their creativity is totally unleashed: the holiday season. In the coming weeks, luxury brands will...

In this special report I’d like to tackle a huge trends arising in consumer goods in general and in luxury in particular: purpose-led branding. Consumers are more demanding than even. Creating good products is not enough to capture a unique...