Luxury brands are the latest to take notice of crypto, NFTs and the metaverse. That's strange because these technologies are all about authenticity, desireability, status and hype - just like luxury.

The luxury market is changing quickly, with consumers getting more and more impatient about brand engagement. Luxury brands are known for never rushing to make decisions. However, under the growing pressure of millennial consumers, luxury marketers are...

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil Luxury & Nostalgia (Teaser) This is a teaser of my latest special report. To get the full report, subscribe to What The Luxe Premium [https://www.

If I had to remember only one thing from the latest Paris Fashion Week, it would be the following one: the custom episode of The Simpsons created by Balenciaga to introduce their show. The 10-minute video imagined by creative director Demna Gvasalia depicts

In the endless race for attention, luxury brands have to take evermore creative measures in order to reach their target audience. Culture, creativity and technology are luxury's secret weapons to tell their story in a more relevant way. Luxury brands have ...

As the digitization continues to reach new heights, brands are innovating more than ever to express their boldness. Luxury brands are making big efforts to offer an exceptional customer experience. In this week’s newsletter...

Data and insight can teach you how to fly higher than the competition. Here’s why: data tells you what works and what doesn’t; data is constantly updated; and - if handled properly - it allows you to constantly tweak your efforts. For example, ...

The ocean of data is filled with invaluable treasures Data is a crucial asset, but only if you know how to use it. Like a fine wine, data can age and gain value over time. That’s why I keep on digging new insights from the “Data-Ocean”.