With the holiday season in full swing, the holiday marketing campaign is gathering speed to propel curations of gift-ideas, brand films, makeup tutorial and much more. After all, the holiday season is also the time when luxury brands try to connect with their customers in warm and personal ways.

When I first learned about it I was in shock. And then I did what any data analyst would do: I started to look at the data trail left behind this genius. By analyzing more than 200 videos on Youtube (with 90M views in total) and 1100 posts on Insta ...

> Hey! This is a teaser of my last special report about Luxury & Long form storytelling. If you enjoy it, consider becoming a premium subscriber to access all my special reports! When Luxury Brands take their time... Some brands think that marketing is all about speed and precision. They

In the age of 15s TikToks, time seems like the ultimate luxury and story-telling is key to the luxury experience. By creating 5, 10 or even 30-minute long videos, luxury brands get the chance to connect with their audience at another level. This special report's objective...

Welcome back to What The Luxe, a newsletter packed with insights & intelligence for luxury, beauty & lifestyle marketers —written by me, David Klingbeil [https://www.linkedin.com/in/davidklingbeil/] What a year it has been! A few more weeks to go before the end of 2021, and what a

The luxury sector is thriving and luxury brands seem to be doing better than ever, despite a pandemic that seems far from being over... Luxury groups have announced phenomenal financial results and are preparing for the holiday season. Chanel has even decided to rise the price of some of its bag...

The post-2020 luxury landscape is full of contradictions. Quickening change next to a pace of life that’s slowing down makes life difficult for people trying to predict what tomorrow will look like, never mind 2022. After almost 2 years in the 'new normal', three topics...

What does the revolution of cryptocurrencies, the blockchain, Non-Fungible Tokens, etc. have to do with luxury brands? You may think that this has nothing to do with you or your business. Well, you are wrong. Luxury brands stand to